The travel industry is kicking into gear. Border and quarantine restrictions are easing up with increasing vaccination rates, and people are ready to industry list travel even as the pandemic lingers.1 Those traveling at this time, however, will no longer behave like pre-pandemic travelers. Indeed, new research on APAC’s four biggest travel markets: Australia, India, Indonesia, and Japan, reveals that among travelers now, there is a 3X increase in intent to travel internationally. Sixty-one percent of travelers have also indicated a preference toward international travel industry list for future leisure vacations, and the majority intend to travel for longer periods, and plan to visit only one or two countries per the full Think Travel report "COVID-19 Endemic.
Adapting to the New Traveler" here Download With this shift in travel trends from “when” to “how,” brands will have to adapt to the needs, preferences, and industry list expectations of this new breed of traveler, and find ways to reach and excite them to go on trips. Here’s what we’ve learned about this new breed of traveler that can help your brands prepare for the future industry list of travel. The traveler we’ve not met before Given the complex nature of traveling during a pandemic, travelers will need to spend more time researching and planning, and they will want to get the most out of their trips.
Across the four markets, we saw a 17% increase in the average booking time. In particular, travelers spent an average of 56 days planning for international travel, which industry list is 30% longer than the time taken to plan domestic travel.3The effort that goes into planning international leisure trips means that for the new breed of traveler, such trips are likely to be longer and more focused milestone events than was the case pre-pandemic. Our research shows that travelers are twice as likely to make fewer trips than before, and they are also 3X more likely to cover only one or two industry list countries per trip.4When they travel, they’ll make time to do, see, and spend more: 25% say they will travel for more than two weeks, and around 87%.