Storytelling is as old as gathering under the Phone Number List evening sky around a campfire to listen to stories that make you laugh, cry, and even wonder. People think narratively. Filmmakers like the Coen brothers or Steven Spielberg perfectly illustrate this point. Jungian archetypes As a brand psychologist, I often equate the "hero" of the story with the Phone Number List classic "hero", as explained in the Jungian archetypes . Jungian archetypes are prototypes in the human mind. While they are developed, they are neither learned nor acquired. Their core is embedded in our DNA.
Often people confuse that the purpose of the hero is to make the brand the champion of the story. Admittedly gallant, like all great heroic leaders, the true raison d'être of the brand is to help others (consumers, employees, partners, suppliers, shareholders, etc.) to realize their full potential, rather than to boast of their own greatness. . (Much like the Yoda character in the Phone Number List
Star Wars movies). In a mundane, everyday existence, people instinctively seek life stories that make them happy. Brands allow consumers to stage archetypal stories that help provide meaning and purpose Consumers often use products and services as props or anthropomorphic identities to implement story constructs that reflect archetypal myths. Representations include conversations between consumers and brands, at both unconscious and conscious levels.
The story of you Every story, whether related to retail, business-to-business services...or inspired by personal life...is an anecdote as much as a lesson. They can be consumers, partners, employees, students, parents, lovers, explorers, business owners, explorers, employers… all hoping to fulfill their ambitions, filling voids and reaching destinies. As mentioned, there were once small gatherings of people sitting around fires to listen to the storyteller's tales of magic and fantasy. Now, potentially, the Phone Number List
whole world is gathering in multiplexes or watching on smartphones, TVs, tablets, etc. Technology is driving omni-digital channels that make contextual storytelling uniquely immersive, person-centered…and oh-so-authentic. Together, the message and