Whether you are looking to increase traffic to your website, improve your brand’s online presence, or grow inquiries about your products or services, Google Ads is a Cork Kids Bicycle Shop powerful tool that can accomplish all these goals plus more.
Google ads are an effective method of driving relevant, qualified traffic to your website, exactly when people are searching for the specific types of products or services that your brand offers.
With paid ads on Google getting 65% of the clicks, and 43% of customers sharing that they have bought something they’ve seen on a YouTube ad, it is no secret of the possibilities offered by this innovative and popular platform.
It can be difficult to know where to start with spending your money and time implementing digital advertising campaigns, so our experienced team at Bold x Collective has put together a comprehensive guide to help you navigate your business’s strategy with Google Ads.
Keep reading to ascertain an in-depth look at how to leverage one of the most popular tools used in digital marketing.
Let’s start with the basics… What are Google Ads?
Google Ads uses a search engine approach that allows users to promote their business by targeting relevant keywords that can result in lead generation and an increase in sales among other key performance indicators.
Formerly known as Google AdWords, this online paid advertising model operates while tying together multiple aspects that provide marketers with access to leverage the search engine results page (SERP) to reach their desired target audience.
The platform belongs to the Pay-Per-Click marketing channel and has grown over the years. In fact, with the popularity of Google increasing steadily, many more features have been added to grow the capabilities of what you can accomplish (more about this later ).