Some people say that in the next decade, the key to b2b email list determining the growth of a business is content. In the era of decentralized business, the boundaries between advertising, content and products have gradually blurred, and the production capacity of content determines the growth efficiency of an enterprise. Those companies that cannot master content capabilities will gradually be eliminated. In today's hot private domain traffic, almost every company is doing content, however, many companies often face such questions: "Why do you invest so much money in public accounts and short videos, but you can't see the effect? Is it just not gaining fans and being active?"
In order to solve the problem, the first reaction of many b2b email list people is to increase investment, increase people, and increase money. But the reality is that it may not be a manpower issue, nor a lack of money. So where is the problem? 1. Look at the content from a different perspective perspective. The perspective of doing content is out of alignment. Content is a means, not an end. Many people tend to focus on the content itself, focus too much on its production techniques (such as writing, design, shooting, editing, event planning, etc.), and finally come up with a lot of things that really look "like" content. But nothing worked. This is a "production" perspective, focusing on "production" itself. What's wrong with the production perspective?
From the point of view of the purpose, the role of content is to spread, to help enterprises establish a relationship with users, from unfamiliar to familiar, to trust, to transaction, to love, to dependence. but! There are no "relationships" for no reason in this world. Most relationships are based on "reciprocity". Simply put, you want to make me feel "valued". However, using the "production perspective" to do content rarely pays attention to the value feeling of users. The content of some companies just wants users to see how good their products are, how good the company is, and how handsome the boss is.