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TS Peter
Jun 12, 2022
In General Discussions
战和关注点以及他们在公司采购过程中可能扮演的角色来描述您的受众的关键部分。 罗伯特提出了这个五步法来构建更有价值的观众拼写 手机号码列表 唢呐。它将客户的需求置于故事的中心。 定义目标:详细描述可寻址受众的总数。 发现“你能做什么”:揭示你的听众需要完成的功能性和情感性工作。 确定你的利基:找到你的相关性的最佳点,你的知识领域和你的技能组合与你的听众的激情点相交。 区分您的内 手机号码列表 容方法:优先考虑可以或应该从独特而清晰的角度解决的工作。 设计成功地图:在所选工作的每个步骤中确定尽可能多的价值 类型 使用在这些步骤中收集的信息来创文件。这是罗伯特的例子: 撰写内容营销使命宣言 您自己的内容营销使命宣言有助于记录公司 手机号码列表 创建内容的原因以及公司在追求该使命时支持的优先事项和观点。 使命宣言是指导整个项目决策的重要组成 手机号码列表 部分。正如 所指出的,制作有用的东西是有艺术的,但并不是每个人都正确理解它。为避免在您的陈述中提供太多(或太少)细节,请遵 手机号码列表 循以下提示: 保持简单,但不要过度简化。明确您的编辑使命,以防止内容团队和读者猜测您品牌内容的目的。 不常见:在声明中区 分品牌,无论是按地理、行业、利基等。 包括内容目的:用尽可能简短的词解释内容应该如何激励读者和观众,以及他们希望他们知 手机号码列表 道、思考和做些什么作为消费内容 选择一个利基市场:您的内容并不适合所有人。选择您的专业领域,并确保您的所有内容努力都符合它。 有一些技术可以创建有用使命宣言。 不是每个人都正确理解它。 点击发推文 有关战略考虑的更全面指导,请遵 手机号码列表 循成功路线图:内容营销战略要点。 内容规划提示和工具 跟着我重复。“内容营销在计划成功时最有效。”将内容营销计划从崇高的战略理想转变为
建受众角色配置 手机号码列表 content media
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TS Peter
Apr 04, 2022
In General Discussions
By the time I was ready to employee contact list leave the nonprofit world, I was really sick of not getting paid. I felt like the job I was doing and the paycheck I was getting had nothing to do with each other. And so I sought to overcorrect, taking a job where my salary directly reflected my skill: sales. There is another group of people who were very concerned about money. Back then, hiring customer service reps was all about the almighty dollar. The goal was to employee contact list get the cheapest labor possible. Considerations such as aptitude, attitude. Experience and motivation were easily sacrificed as less important. At least that's what the Zendesk guide, How to Hire the employee contact list Best Customer Service Representatives , claims . But based on 99% of my experience with customer service up until about five years ago, I have to agree. Customer service is your brand and you need to put your best face forward. But how do you find and hire good reps? The most important thing to remember is to employee contact list hire for personality. Skills can be taught. Experience will be gained later. But personality is something that is difficult to fix. If someone doesn't have. The temperament for customer support, doesn't fit into your team, or doesn't agree with your brand personality and principles, that's going to employee contact list be a tough line to hoe. Traits to look for include work ethic, patience, and empathy. You want someone who is caring and likes to find fun and humor in life. But how to hire for personality? How to get to employee contact list know someone in a short time with them before making a decision? Here are five tips to help you: 1. ABS – Always Be Recognized Brad Black, CEO of HUMANeX Ventures, calls the secret to great hires "ABS: Always be in the scouting.
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TS Peter

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